Marketing strategy of amazon

Marketing outline is necessary in every pipeline. No matter how rich a certain business is, its resources argon always restricted. Thus selling system provides a certain business to allocate his resources mightily in order for his business to be more productive. Marketing mix is likewise essential in the marketing field, and it is basically the reason why the marketing mix (4 Ps) is tackled under marketing strategy. The four essential Ps are the product, the price, the place, and the promotion. Without considering these four essential Ps one and only(a)s business is blame to fail. A marketing manager take to have enough knowledge in order to give determine how to properly organize this marketing mix.This cover aims to concentrate on whether the amazon.com is doing a great marketing strategy. It is a well-known(a) fact that more businesses aims on promoting their products in order to receive better responses from their customers. The sine qua non of promoting their pro ducts are included in the marketing mix and thus a business that knows how to promote his product well would succeed most likely than those who do not have any knowledge in product promotions. Going back to the strategy of amazon.com many wonders why they promote their peeled products side by side with used and old products.There are people who question the rationality behind this because people think that most consumers would take to the woods to buy things which are cheaper compared to the newer and more expensive items particularly books. Thus, this paper aim to break what was the reason behind this particular strategy of amazon.com, whether their strategy is effective or not and the like.Amazon.com is one of the most famous e-commerce companies. Amazon.com sells their products via internet thus making it more convenient for people who do not have enough time to do their shop outside their homes. Jeff Bezos started amazon.com in 1994 and up to now amazon.com is passive contin uing with their business. Amazon.com started by selling books online but as of today they are no longer special(a) on selling books via the internet. Amazon.coms products ranges from cds, dvds, books, clothes, cars, etc. The Amazon.com is a little off the track with their marketing strategy.For one, they are willing to ship products ranging from $25 or more for free. Such shipments could be very costly even from an established business as Amazon. However, in spite of the losses of Amazon.com they are until now well-liked by their customers due to their good services and customer satisfaction is very important in every business. Thus, in this affection Amazon.com shows good marketing strategy in terms of pleasing their customers. However this particular aspect where amazon.com is good at is very short-lived.The strategy Amazon found to reconstruct their selves is by contacting retailers and communicate them to sell some of their products at Amazon. Thus, companies such as Gaps, C ircuit City Stores Inc and the like sell some of their products at Amazon as well as on their own websites. This particular strategy raised Amazons profit to 22%. However, business experts saw that Amazons sale could still grow by the year of 2008 if they would improve some aspects on their websites.By doing this Amazon could draw more retailing companies to join forces with them. Their website had also gotten so serious to the point that shop online on Amazon is no longer as convenient and as easy as it used to especially since so many urls associate customers from one website to another. Thus, if only Amazon.com would try to lessen the mess their website is in then the better their business would be.In terms of utilize the 4 Ps Amazon.com is doing fine in the price part since their prices are very reasonable added to the fact that they gives free shipment for some products. Amazon.com could also be found nationwide because they have opened stores on different countries such as Japan, Germany, etc. This particular strategy is good because it allows them to cover customers in a wide-range basis.However, Amazon.com shows difficulty in promoting most of their products because their website is not very organized. Searching for your desire product could be very strenuous for many insignificant links appears one after another. In terms of products they may be doing alright for they sell products with qualities however, their promotion of their product is not really good and thus they should focus on their marketing promotion to in order to attract customers and other retailers more. (Behr).Amazon.com has certain advantages though as mentioned earlier especially on their venture to conflux with other retailers. They are also one of the most well-known on the e-commerce aside from the fact that they are managing to compete head on with other well-known businesses such as IBM, Microsoft, etc.In terms of selling old books side-by-side with new ones, Amazon has a go od reason for that one too. Amazon.com aims to cater to the needs of different kinds of consumers. There are those who want new things no matter how expensive those things may be. However, there are those who does not really care on whether they are buying something old or new as long as they could afford the price. Thus in this regard Amazon.com is doing a great strategy by catering to the needs and wants of different kinds of consumers.By showing old books side by side with new ones they are also making it easier for their customers to better analyze which one they would pick. For example if Book A costs $15 if it is new and $13 if it is old and used then I would better analyze the pros and cons of buying a new book to that of buying the old one especially if the price difference is only $2. Overall this particular strategy of Amazon could be looked at in different light. However, this particular strategy may be serving Amazons purposes well and thus in this regard I think that sh owing your customer new products as compared to new ones is a good strategy.In a way it is the same as shopping in a certain shop wherein you ask for a particular book whose price is $25 and your money is only $20. Part of a business strategy is to provide an alternative thus it would be of no surprise if the saleslady would ask how much money you have with you and when you say $20 she would tend to show you a copy of the same book although the second one is used but in a lower price as compared to the new book. I am sure that Amazon is using this particular tactic in the same light as the hypothetical saleslady did.ReferenceBehr, bloody shame E. Case Study Amazon.Com. 2003.